05 Oct 2009

Mind Control From DC

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A ridiculous FTC announcement reported by Yahoo! Tech:

FTC: Bloggers must disclose payments for reviews

The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.

It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.

But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.

The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.

The rules take effect Dec. 1.

There are so many things wrong with that, I don’t know where to begin. But gee whiz–a fine up to $11,000, and no clear guidance on what a blogger needs to do to avoid that fine?!

I should disclose that I do a lot of work for the Ludwig von Mises Institute, and I’m sure my sugar daddies there would appreciate the present blog post.

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