From my gushing review at Mises Canada:
Let me tackle the other stumbling block for free-market libertarians: The name of the villain is “President Business.” Thus, some viewers complained to me that the movie had an anti-market message.
Remember, the underlying theme of the LEGO movie is that America is turning fascist. Now what is fascism? It is the unholy alliance of Big Government and Big Business. So if you are making a kids’ movie and want to drive home the point, what do you do? You make your villain simultaneously the head of the democratic government and the head of a major corporation that provides security cameras, controls the media, and even publishes the history books (yes they explicitly say all that in the LEGO movie).
Remember, the villain is President Business; don’t focus on just the second half of his title. His chief enforcer isn’t a private mercenary, but instead is the head of the police (voiced by Liam Neeson), with the name “Bad Cop.” His robotic enforcers are called “Micro Managers.” If you watched this movie and came away sulking that it was bashing markets, then congratulations you have the same sophistication as the analysts on FOX news who are fans of Mitt Romney.