I was listening to talk radio when a commercial came on saying, “Do you know the 12 warning signs of a crumbling foundation?” (It was an ad for guys to fix your house.) I turned the radio off and chuckled, thinking that fear certainly sells products and services.
This then reminded me of someone who said that fear and greed were the two motivating forces in the stock market. I couldn’t deny the truth of this, even though it was deplorable. After all, greed and fear (as opposed to industry and prudence) are vices, at least for a Christian.
Then, in a moment of whimsy, I asked myself, “OK, what would it look like if investors were guided by love?” I couldn’t even imagine what that would mean, and I was just about to dismiss the question as absurd.
But then I remembered that an instructor had once told me (while taking a class), quite matter-of-factly and without irony, that a certain financial product could only be sold where there was love.
What is that financial product?